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Developing your site can be a "trying" experience if you don't have some idea about how things work or have a clear idea of your goal. Is customer service your main goal? What about that Gen-X crowd? How bare does it need to be? White space, huh? Content? Feedback? What the heck is all of this? When developing your site there are so many directions to pursue that it is very easy to get lost. Pull out your compass, set your azimuth and get started on your path. Along your stroll you may find yourself ducking brush and jumping over logs. The main thing is not to get snake bit. The tools of the trade: HTML, PHP, ASP and JavaScript are just a few of the "tools" used by web developers today. Perl, CGI, VBS, XML, DHTML, Flash and Director are a few more to add to the list. All of these technologies are needed for developing the vast and varying array of websites you surf today. Putting all of the techno mumbo jumbo aside there are a few key issues that I would like to cover for you when you are developing your site. When
building a site here are a few things to keep in mind other than
how you create it, such as: Other things to keep in mind are the length of your pages, Interactivity, and feedback. Lets take this a step further and breakdown a few "don'ts" in web design. This is my equivalency of the David Letterman's top ten list but I am going stop with eight.
1. The number one grievance (one I am quite guilty) is long
download times. Everyone is aware of it but do you really
want to sacrifice your really cool media or script just because
the surfer is gone in 8-15 seconds? YES! Still I am guilty. Flash
movies are personally the only thing I will wait more that 20
seconds to load. 2.
The number two pitfall that I hear about is long scrolling
pages. A very small percentage of users will get beyond the
initial information that comes up on a page. Make sure it is the
critical content! I try to stick with the three scroll rule. 3.
There are dozens of rules about "POP UPS" and I will
happily supply you with links to some very enlightening sites
if you request it. I will simply state that If it is selling
something then just don't do it. How often do you actually read
them? All they do is annoy the surfer and if not scripted properly
they can get completely out of control. Pop-Ups are used by some
sites for registry or as viewers; those are expected and acceptable.
4.
Outdated material - give your surfer a reason to return. Stay
fresh with assurances of new upcoming articles, revolving offers,
or new downloads. Television calls this a "teaser" and
they do work. 5.
Orphan pages - make sure surfers can get to your main site
from any other page on your site. They may not enter through your
main page. You never know. 6.
Navigation, Navigation, Navigation - not everyone knows
your site as well as you do. I have read this everywhere for years.
I guess not everyone channels the same places that I do so here
is one more chance for it to be posted. Have your friends surf
your site and give you honest feedback. If they get lost (without
you standing over their shoulder) then think about revamping your
navigation system. A good standard rule to follow is to have two
sources of navigation for each page. A top or side NavBar accompanied
by a small text navigational system across the bottom should suffice.
Continuity is key! Make sure your nav systems are the same on
each and every page. 7.
Scrolling marquees and flashing pictures - Guilty as charged.
Unless it is crucial to the ambience of your site then try to
limit it. The marquee tag that we use so often in MS I.E. is not
compatible with a lot of other browsers. My guilt lies within
Flash usage. Just use it sparingly so that it does not distract
the reader. Side note: Cross check your site with more than one
browser and more than one resolution. 8. Frames- To newbies on the net and the casual surfer these can be very confusing. Just be careful with your navigation and don't lock people into your site due to poor scripting. Keep in mind of the bookmark and favorite factor. They were more interested in returning to your article about "Intergalactic Intelligence" but could only mark the original opening of the frameset. These are the very basics in design. No matter what your goal or demographic, follow these simple rules and avoid that snake bit. ======================== ABOUT THE AUTHOR: Eric
Zabinsky
Eric is an accomplished webmaster and author of the book "Shoppers."
He attended college at Texas Tech University as a music major
and moved on to
Eric is skilled in several internet technologies such as HTML,
ASP, CSS, Flash, Director and CGI. He is an active member in the
awards community evaluating web sites for
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