120 Innovative SELF PROMOTIONAL IDEAS for Freelancers - The biggest list of marketing ideas for freelancers ever.
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Home
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Freelance 101
FREELANCE
ARTICLES & ADVICE
. . . . . . . . . . . . . . . . . .
CLIENT
RELATIONSHIPS AND CLIENT RETENTION
STRIVING
FOR SUCCESS - GOALS AND INNER DRIVE
GENERAL
FREELANCING AND BUSINESS
FREELANCE
PRICINGS / RATES/ COSTS
STARTING
A FREELANCE BUSINESS
TIME
MANAGEMENT & PRODUCTIVITY
FREELANCE
PROJECT MANAGEMENT / PROPOSALS
HOW
TO BUILD A PORTFOLIO SERIES
EDUCATION
AND CERTIFICATION
FREELANCE HOME OFFICE ORGANIZATIONAL SKILLS
CLIENT
RELATIONSHIPS AND CLIENT RETENTION
Ten
Tips for Effective Meetings -
Here are ten things that you can do to hold more effective
meetings.
=======================
Difficult
People - How To Deal With Them -
These notes are primarily designed to help deal with difficult
people when we have made a mistake. We often have to deal
with other people where we have not made a mistake however
the people we're dealing with often prove to be difficult
and unwilling to accept what we say.
=======================
10
Tips For Long Term Client Retention - Attracting
and retaining long-term clients is a powerful strategy
for growing your business. Long-term clients are likely
to feel more satisfied, are more likely to refer others,
and are more likely to purchase additional services from
you. The savvy solo professional or small business owner
gains big from focusing on these 10 sound strategies for
long term client retention.
=======================
Caring
for Your Customers - I have many philosophies
when dealing with customers, but I definitely do not believe
that the customer is always right. However, when the customer
is wrong, you must handle the situation delicately.
=======================
A
Happy Professional Chooses Clients - Many
professionals do not refuse clients out of fear of losing
money. However, there is another side to the coin -- the
high price of the negative effect of accepting everyone
who walks in the door.
=======================
Eight
Questions to Ask a Potential Client: Closing B2B Sales
When someone interested in your product or service
contacts you, closing the sale should be easy, right?
They’re interested. They took the initiative. But
all too often, for some reason, the sale falls through.
=======================
Building
A Business Relationship - Since the majority
of your business transactions are online, you’re
not out meeting people one-on-one developing business
relationships. So you need to focus on building these
relationships via the Internet. You need to communicate
and establish trust with your customers or business associates,
as it is a vital step to your business success.
=======================
How
To Calculate the Lifetime Value of A Client The concept of client value requires a bit
of guessing and new thinking. Especially for people who
are running a new business.
=======================
7
Bits Of Critical Information You Can't Afford NOT To Know
About Your Customers It's about really knowing
them as individuals, knowing what they mean to your business,
and most of all, knowing what you need to do to keep their
business.
======================
Mastering
Getting And Using Testimonials - Perhaps
no single element can perk up the response rate on a web
page more than hard-hitting, credible testimonials. They
work because somebody other than the seller is telling
prospects how great, and useful the product is.
=======================
How
to Convert Prospects into Paying Customers Getting lots of enquiries from potential customers is
great. It means that you are well known in your chosen
market. But all this popularity won’t do you much
good if it doesn’t generate sales.
=======================
How
To Get the Right Clients and Avoid the Wrong Ones
- If you are like most service professionals and small
business owners one of your primary concerns is generating
as many leads as possible. And that may be your biggest
mistake, resulting in wasting time on unqualified prospects
and working with to many clients you wish you didn't have
to.
=======================
How
To Recover Your *Almost Customers* Use these
four simple procedures to convert those "almost customers" into paying customers.
=======================
Words
Your Customers Want to Hear and They Aren't - There is a different feeling in the air and I look forward
to September like a "New Year's" day. Starting
fresh, having an open mind and ready to take on new and
exciting challenges. I hope you feel like that in your
business. If you do, sharpen your pencils and let's look
at a grammar lesson that could help you increase your
business by just using a few extra words when you speak
to your customers.
=======================
Top
Ten Strategies for Adding Value and Creating Customer
Loyalty - Adding value is key to business
success, and these ten strategies will make your customers
love you and will keep them coming back for more.
=======================
The
Top 10 Ways of Thinking That Will Get You New Clients
- Once you adopt a certain MINDSET, you begin attracting
new clients. The following will help you develop and sustain
the mindset that will have you consistently filling your
practice or business with new clients.
======================
What
Do Your Customers Really Want? Ask Your Competition Many marketing pieces such as brochures,
sales letters, or Web sites include testimonials. I’ve
found over the years that this is an untapped source for
“customer intelligence.”
=======================
Losing
Angry Customers - This article offers five
ways to help you deal with angry customers.
=======================
10
Ways to Attract Higher Paying Clients Some
people have little difficulty attracting and maintaining
clients who have higher discretionary funds to spend for
solutions. Others can't get to first base.
=======================
14
Ways To Boost Customer Response In A Tough Economy Today, you must step up your tactics to keep your
customers buying and away from the competition next door
on the cyberspace highway.
=======================
Communicate
The Problem...Get The Client Positioning revolves around your core marketing
message that clearly states who you work with, what problems
you solve, what solutions you provide, what benefits you
offer, what results you produce, what guarantee you give
and what is unique and special about your particular service.
=======================
Knowing
Your Customers; Closing the Sale Just because
your business is based in your home that doesn't mean
you can afford to ignore the most important element of
your success: sales.
=======================
WHO
ARE YOUR IDEAL CLIENTS? AND WHAT DO THEY WANT?
the
best way to get your new business off to a great start
is to create a service that supports a clearly defined
and reachable client base
=======================
Get
The Inside Scoop on Your Competition
Replacing the simple decoder badge is the Internet:
a powerful tool in our discovery of competitor information.
Using the simple four-step system outlined in this article,
you'll use your detective skills to uncover bits and pieces
of vital details
=======================
How
To Fire a Customer It must
be Tax Season. How do I know? I'm swamped with work. And
I just fired a client. Again.
=======================
Dealing
with Disgruntled Customers Unhappy customers
who receive satisfaction can become your biggest allies.
The trick, of course, is discovering how to satisfy their
needs so efficiently that they'll forget whatever caused
their disappointment in the first place.
=======================
When
Clients Don't Pay, Pay Late, and other Anomalies of Freelancing
It's something that
freelance writers don't like to talk about or hear about,
but it happens more often than we like to admit.
=======================
Bridging
the Chasm from Lead to Loyal Customer It
is as ludicrous to expect a potential customer to reach
a purchase decision in one step as it would be to expect
a Mount Everest adventurer to cross a chasm in one step.
So how can you begin to move your potential customers
across the purchase chasm?
=======================
How
To Know Your Customers In and Out
It
is common knowledge that customers are the lifeblood of
businesses. Let's face it, if you don't have customers,
you don't have a business.
=======================
Managing
Client Relationships Means Managing the Gap
=======================
Why You Must
Build a Client List to Prosper If
you run (or plan to run) an online business, its
especially important that you maintain and add to a customer/prospect
list.
=======================
Your
Ideal Client - Have you ever had a client/customer
that was more trouble than they were worth? Whatever the
situation, chances are you had an inkling when you first
met that client...a tiny voice that you didn't listen
to, that was probably overshadowed by the bigger voice
that said, "Hey, it's business; I'll take it!"
=======================
How to Get Your Customers to Respond to Your E-Campaign
If you've ever done an e-campaign and received no response,
maybe you overlooked one of the top four elements: timeliness,
consistency, benefits and a call to action.
=======================
8
Building Blocks to Attracting Customers Are
you frustrated by the lack of return from your promotional
efforts? It may be that your plan for attracting customers
is built on a foundation of sand.
=======================
How
To Handle Criticism- The inevitable criticisms
that come with the prestige of being called an author
could very well be thought as an author's worse nightmare.
=======================
STRIVING
FOR SUCCESS - GOALS AND INNER DRIVE
Business
Goal Setting and Then Following Through -
Your business can't go according to plan if you have no
plan. No matter what it is you are shooting for, goal
setting is one of the most important things that you will
do in the New Year. I’ve got a few tips to help
you get there.
=======================
Setting
Goals that Sizzle - Do you start the year
off with phenomenal intentions and suddenly find yourself
facing December 31st with little to show for it? Do you
have a mental wish list of things to do, places to visit,
or home improvements to make that’s a mile long
and getting longer? Are you feeling kind of ho hum about
your career?
=======================
8 Ways to Develop
Confidence in New Situations - Very
few people are at ease striking up a conversation in a
room full of strangers. Here are some simple ways to make
network meetings more productive and more fun.
=======================
Rejuvenate & Re-Fuel Your Inner Drive - Each step
brings us to a higher level. Perhaps by reading these
strategies we can replenish our passion and reinvigorate
our inner drive. So let’s focus on a few ideas that
I have found to be helpful.
=======================
Five
Steps to An Effective Business Plan You have
an idea for a business. You know what you want to sell,
who you can sell it to, and how much you stand to earn
from it. There's just one more thing you need: a business
plan.
=======================
Create
a Blueprint for Success Having a strong
foundation enables you to build a thriving, profitable
life and business. A simple method to create this foundation
is with Discovery, Vision, Planning and Benchmarking,
the four cornerstones of your life as well as your business.
=======================
8
Steps to Creating a Simple Business Plan for 2004
It gives you a clear direction where your business is
heading. Many business owners just jump into creating
a business without researching and making a concrete plan.
=======================
Setting
Your Professionals Standards and Boundaries
Guidelines
help us keep our focus! Use these ideas to create your
own professional standards and boundaries.
=======================
=======================
How
To Cope With Tough Times In Business How
do you cope with the tough times? You've tried everything
that other marketers have recommended, but unlike them,
you are not making thousands of dollars. In fact, you
are not even breaking even; You are showing a great big
loss.
=======================
Know
Your Business from Top to Bottom - Every
business environment has its own special technique of
operating and to know all aspects of the key elements
is what makes it successful or is what makes it more difficult
to survive.
=======================
GENERAL
FREELANCING AND BUSINESS
JOIN THE OUTSOURCE REVOLUTION - While it’s probably not true to say that the traditional 9-5 job is on its way out, it IS true that more and more businesses these days are starting to see the value of outsourcing the jobs they can’t cover themselves. Things like copywriting, PR, programming – even secretarial and admin support - are being outsourced to freelancers working from home or running their own business. But why? Well, if you’re a small business owner, outsourcing makes a lot of sense.
COMMUNICATE WITH OFFSITE WORKERS -How do you, or would you, communicate with employees who work offsite?
Perhaps you have telecommuters reporting to you, or sales reps who work out of offices in other cities. How do you communicate with them?
=======================
Blogging for Business - Don’t have a blog for your business yet? No problem! Here is how you can start blogging in just five easy steps.
A Hitchhiker's Guide to the Internet - More and more people are working from home on the Internet, and there are two things you should know about your office when you work on the Internet.
=======================
Home Business is All About Knowledge - The information is there, and the rewards can be lucrative, but you NEED the right information and you need to know how to use it. It's well worth your while to get the information you need before you jump in headfirst.
=======================
10
Habits of Highly Unsuccessful Business Owners
- Do you spend every waking minute at work? Do you find
it difficult to take time out for you? Are you constantly
working in a mess?
=======================
How
to Keep Your Business Healthy - Can you imagine
you're ninety years old and still hiking up mountains
with your grandchildren, bench pressing more than most
twenty year olds, and making millions of dollars?
=======================
Improve
Your Self Image – Improve your Business - Self
Image This is a generally neglected area in people’s
life. It is closely connected to the success or failure
of any undertaking. Self-image is your true opinion of
yourself.
=======================
Vacationing Away from Your Freelance Business
If you are a full-time freelancer then you probably have
problems finding time to relax and get away from it all.
However, getting away every now and then is essential
for the long-term success of your business. Does taking
a vacation sound impossible to you? Leaving home and your
business doesn't have to be a disaster. FULL STORY
=======================
Should
You Take That Freelance Gig?
Turning down work is probably the hardest decision
you will need to make when running your business, but
sometimes turning down a gig is necessary. In this article
I will explain to you the details that you need to consider
when you aren't sure which route to take. Consider the
following...FULL STORY
=======================
How
Can You Tell Which Jobs are Scams?
The internet and newspapers are filled with scams.
In fact, sometimes it is hard for me to even market AllFreelance.com
- because many people see "Work at Home" and they instantly
think that I am trying to sell them a "scam job". This
article will outline how to tell which jobs are scams
before you invest your time and heart into any venture. FULL STORY
=======================
How Free Agents
Handle Slow Times - Here are 5 ways
to cope with slow business times.
=======================
Getting Past the Tough
Times
Stop. Take another deep breath and begin to think
clearly. No one ever said freelancing was going to be
easy. All businesses face tough times but you have to
be a survivor. Remember all the advice that you've given
your clients and remember all the great work that you've
created. It's time to put all of your talent into yourself.
FULL STORY
=======================
Freed
to Succeed at High Speed- Your possibilities
as a virtual contract writer or "e-lancer" are
limited only by the kind of professional work you can perform
FREELANCE
PRICINGS / RATES/ COSTS
How
to Eliminate Objections to Price - Have you
ever stepped your way through the sales process only to
be disappointed by your prospect's objection to your price?
This situation unfolds all too regularly for many small
business owners.
Freelance
Pricing Part 3 - Quoting To Win! -
Some people call it a bid and others call it a quote or
proposal. But no matter what you call this process, make
sure that the document is concise, powerful, and easy to
understand.
Pricing
Your Projects Part 2- Determining how much
to charge for your services is often one of the biggest
challenges for a new freelancer. If you charge too much
you won't get hired and if you charge too little you'll
starve. Take the time to read this article and you will
figure out what you need to charge to thrive.
Overcoming
Objections to Price - How much more could you
earn if your prospects didn't object to your prices? You'd
close more sales and be more successful.
How
Do You Know Your Clients Can't Pay More? - "My clients can't afford higher rates." When more
than 330 business owners and self-employed professionals
checked off reasons why their income was not going through
the roof, this statement was chosen more often than any
other.
Setting
Your Hourly Rates
Determining how much to charge for your services is
often one of the biggest challenges for a new freelancer.
If you are a new freelancer, you have probably searched
the Internet trying to look for average rates of professionals
in your field. FULL
STORY
How
Do You Set Consulting Fees? The ways of billing
clients are numerous. There are hourly rates, by-the-job
fixed rates, contingency or performance arrangements, flat
fee plus expenses, daily fee plus expenses, and many other
methods of charging for your consulting services. Which
one is best?
HOW TO START
A FREELANCE BUSINESS
How
To Start an Online Business - Are you are
finally ready to join the elite group of people making money
on the net? Great! It’s easier than you think and
I’m here to help you learn as you go.
Turn
Your Hobby Into A Home Business - Each year
many people earn a living from their hobbies. Hobbies are
one of the most under used income opportunities around.
Many people have realized that their passion about their
hobbies are invaluable to those that are seeking these skilled,
imaginative people.
How
to Break the Cycle of Postponing Your Dreams
- Do you have a dream, but keep postponing it because you
feel trapped by the responsibilities of your life? Want
to be a writer, work from home, own your own business? First,
we will examine how your dream got deferred. Then, we will
outline definitive steps to get you back on track.
Today's
Entrepreneur - Designing the Image of Your Business
- How can you make your business cards and your company
standout in the crowd? You design an image for your business
that distinguishes your business from other companies. This
can be accomplished by employing one or all of the following
methods of company branding.
Get
Stinkin Rich With Your Niche More focus equals
more profits and less work. When picking a market to target
online though, the smaller market is the most profitable
way to go.
=======================
Are
You Missing Your Chance to Work at Home?-
Have you missed the turnoff that leads to your dream of
working at home? Wouldn't that be disappointing? No one
likes to think that they have wasted their chance, missed
their opportunity. But that's exactly what happens to
many.
=======================
Before
You Jump Into The FreeAgent Pool With the
change in our economy and the survival mode that companies
have switched to, a vast number of people have entered
the arena of free agents.
=======================
Moving
From A Weekend Hobby To Career In The Arts I’ve heard people say that you’re a sell-out
if you are distracted by tasks unrelated to creating your
art. That may be true, but if you want to create your
art, and put food
on your table you will quickly understand that beautiful
art does not sell itself.
=======================
The
Game Plan - The Difference Between Small Business Success
and Failure - A business plan gets you in
the game. A game plan keeps you in the game. To use the
sports analogy, it’s easy to see how you are going
to win the game in from the locker room. Most businesses
don’t have a working plan that takes into account
what actually happens on the field once play starts.
=======================
Want
to Work from Home? Ever Given a Thought to Telecommuting?
More and more people are able to perform their
jobs from home. Now more than ever the business world
is realizing the variety of benefits telecommuting can
have on companies and their personnel.
=======================
Advice
from Successful Freelancers: Starting & Maintaining
a Freelancer Career From the e-book, Advice
from Successful Freelancers: How They Built Their Careers & How You Can Too!, I asked ten questions of freelancers
who were living their dream life. Following are some of
their answers.
=======================
The
Little Things You Need To Know If You're Self-Employed
There are a million little things that you will
learn as you progress with your business, but let me bring
you up to speed on a few important ones.
=======================
Five
Myths and Five Tips for Breaking Into as a Fashion Designer
-
For many women, becoming a fashion designer is a lifelong
dream. We all love to wear beautiful clothes and make
ourselves feel good from the inside out.
=======================
Brand
Your Consulting Brilliance Brand your consulting
brilliance because the future of your business depends
on it.
=======================
Editorial
Freelancing: Five Steps to Getting Your Foot in the Door Publishers, editorial directors, human resource
managers and editors, among others were a vocal lot regarding
freelancers and what they should/should not do to get
their foot in the door.
=======================
How
to Make Money from Internet Auctions If your
business is not using eBay and other Internet auctions,
you could be missing out. Here are just a few ways of
generating additional income, profits and cash flow from
online auctions.
=======================
7
Steps to Writing for Magazines, for Money! If
you have an itch, that only words can scratch, perhaps
it is time to consider looking seriously at making money
from the craft you so clearly love.
=======================
Why
Small Businesses Need Both a Logo and an Identity System
To increase your chance of getting venture capital
or selling a business: If you present a thorough business
package, including marketing materials and graphics, your
business will look more complete.
=======================
What
Makes Your Business Stand Out From The Competition?
The type of business that you are in is by no
means unique no matter how small your business niche is.
The way you present and run your business is. Why does
one business thrive while another fails?
=======================
How
to Create a Better Brochure Having a quality
brochure makes a positive impression on a potential customer.
It gives the appearance that you’re serious about
your business. And it may give you an advantage over competitors
who don’t use brochures.
=======================
Why
Every Small Biz Should Have a Web Site Outlined
in this article are four ways a web site can contribute
to the bottom line success of your business.
=======================
Understanding
the Corporate Buyer If you don't grasp the
realities of the corporate environment, you may sabotage
even a hot lead. Here are five important keys to working
with the corporate buyer.
=======================
How
to choose a Website Designer Now that you
have decided that it is time to create a website for your
business there are many questions you must answer. One
of the most important questions is "Who should create
my website?"
=======================
Maximizing
the Effect of Your Freelancer's Bio Your
freelancer's bio is a vital job-hunting tool. While traditional
job hunters have CVs and resumes, independent writers
and other independent professionals have biographies.
=======================
Three
Steps to a Professional Image One of the
biggest reasons home-based business entrepreneurs often
fail to attract customers is that they also fail to create
a professional image.
=======================
Dealing
with Business Slowdowns When times are slow
for your home-based business, chances are you won't have
the luxury of waiting and seeing if things improve. You'll
need to take steps quickly to get back on track.
=======================
The
Little Things You Need To Know If You're Self-Employed
There are a million little things that you will
learn as you progress with your business, but let me bring
you up to speed on a few important ones.
=======================
100+
Resources for Your BusinessThere are so many facets to this business
and so many resources are needed
=======================
Choosing
a Reliable Business Partner A
clever way to find out if your new business associate
is one that you would like to deal with on a day to day
basis is to put them to a simple test
=======================
How
Can a Virtual Assistant Help Your Business? Virtual
Assistants are the right hands of on-line or home office
business owners. Find out more...
======================
FREELANCE
PROJECT MANAGEMENT / PROPOSALS
Keep
Your Project Moving - This article explores
what's happening when we can't finish a project, and what
we can do to keep moving ahead.
FREELANCERES - HOW
TO BUILD A PORTFOLIO SERIES
PORTFOLIO
SERIES 1 - HOW TO PUBLISH AND MARKET YOUR ONLINE AND OFFLINE
PORTFOLIO NEW!! First
article in a series of many that will show you how to properly
plan, layout, and market your portfolio.
=======================
PORTFOLIO
SERIES - II - HOW TO BUILD UP YOUR SAMPLES WITHOUT PROFESSIONAL
EXPERIENCE If you
are in a situation where you don't have any professional
samples to place into your portfolio, then you obviously
have a lot of work to do.
=======================
PORTFOLIO
SERIES - GATHER ALL OF YOUR SAMPLES TOGETHER (article 3)
- Now it is time to put it all together.
So how are you going to choose which samples to place in
your portfolio?
=======================
PORTFOLIO
SERIES - SHOP SMART FOR A PORTFOLIO CASE (article 4)
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